International fashion and lifestyle company

Responsibilities

• Supporting the creation of a new sales channel
• Integrating the new sales channel into product-lifecycle management for the sale of test products
• Acquiring and analyzing customer and target-group data, customer profiles and consumption patterns
• Supporting sales and marketing activities by providing CRM services
• Performing full-service processing on the basis of integrated IT and logistics infrastructure
• Creating stable and flexible processes in order to accelerate international growth
• Generating synergies
• Fulfilling the mid-term goal of cross-channel management

Customer

The company is a growth-driven international fashion and lifestyle business. arvato services helps the customer exploit new sales channels, including an online-shopping portal.

The company is a growth-driven international fashion and lifestyle business. arvato services helps the customer exploit new sales channels, including an online-shopping portal.

arvato services fulfilled these requirements by developing and implementing an efficient logistics and transport concept. In addition, the fashion company is profiting from comprehensive CRM and financial services that are part of the new concept. To ensure a very high level of information transparency and to efficiently manage the entire value chain, arvato services uses an integrated IT system with the components of logistics, CRM and finance.

Shorter collection cycles, wider assortments, cross-channel sales and total customer orientation form the heart of the new concept. Thanks to optimized product flows, integrated end-to-end processes, the performance of activities for customer service and transparent information management, arvato services is making a significant contribution to implementing the new company strategy.

Central activities

• Providing warehousing and logistics with a focus on B2C
• Performing transport management and just-in-time delivery
• Conducting returns logistics for the entire product range
• Offering comprehensive customer service
• Generating traffic through Web-based marketing activities (search-engine optimization, customer loyalty systems)
• Providing active management of debt-side risks through constant analysis of current customers and evaluation of new customers before billing
• Handling collection / comprehensive debtor management
• Developing a Web shop that is based on customer-specific requirements
• Designing and operating a comprehensively integrated back-end IT infrastructure for CRM, logistics and finance